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NOVEMBER 15 - 18, 2021
The Westin Kierland
Scottsdale, AZ
Haptics: Four Approaches to Assessing Feel
Tuesday, November 16
11:00 am - 11:40 am

Delivering products that feel to the touch just the way consumers like them requires all points in the products’ supply chains to use objective data and analysis methods that conform to human tactile perception and preference.

Experts from SynTouch Inc., Emtec Electronic GmbH, Hohenstein and The Nonwovens Institute at North Carolina State University, all leaders in haptics assessments, will briefly present the application scope and use of their solutions, and provide ample time for moderator and audience questions.


» Peter Botticelli

Director, Customer Solutions, SynTouch, Inc.


Peter A. Botticelli joined SynTouch as Director of Customer Solutions with a strong background in custom robotics and control systems. Peter studied electrical engineering at Worchester Polytechnic Institute and the University of Massachusetts, Lowell. He worked in development as a robotics engineer at Barrett Technology Inc. and UniFirst Corporation. At SynTouch, Peter develops state-of-the art machine sensing technology, working with leaders in various industries including consumer electronics, automotive, textiles, and consumer goods to provide novel applications for machine touch.