2:30 pm - 4:30 pm
Game Changes in Fem Care
Trends in Disposable Absorbent Menstrual Underwear
Disposable absorbent underwear for menstrual care has been marketed with minimal market adoption until recently. Recent introductions of nighttime-use menstrual or napkin panties in Asia have gained market acceptance and are now displacing traditional absorbent pads. Furthermore, both disposable and reusable menstrual underwear are being marketed globally by brand leaders and new entrants. This talk will review these products in contrast with the traditional absorbent products they are displacing.
» Matthew O'Sickey, Ph.D.
Global Director Of Market Development - Personal Care, Tredegar Corporation