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NOVEMBER 17 - 19, 2020
#hygienix20 @HygienixNow
The Future of AbHy
Wednesday, November 18
9:00 am - 11:15 am

Hygienix 2035, Product of the Year (A Thought Experiment)

We have terabytes of market and consumer data. We have trend lines going up, going down, and some that just seem to wander around a bit. We have environmental, social, financial and competitive drivers all competing for top priority. The question everyone in the Nonwoven’s industry is now left with is, “So what does all of this really mean?”

This presentation is directed to starting from a high-level analysis of a select group of trends and then extrapolating what the absorbent hygiene product (AHP) business might look like in 2035. The focus will include:

Demographics (current plus forecasted) Trends:

•     Aging and the impact of the inflection point (elderly population > baby population) by market segment (Mature, Growth, Emerging)

•     Market penetration by Hygiene segment and the impact of increasing discretionary income

Environmental (current plus forecasted) Trends:

•     UN SDG’s

•     Resin Technology

•     Legislation

Product Design Trends

•     “One Resin” structure – design for sustainability or “circular economy design”

•     Pant vs. Tab Diapers – moving toward a more garment-like design for comfort, discreteness, appearance

•     Combination of reusable and disposable components

•     High function laminates/composites

•     Incontinence and Fem Care – fit and function

What an AHP product might look like in 2035

•     Structure

•     Function

•     Targeted for disposal/recycle/recover

The Evolution Conundrum

•     Who will the consumer product manufacturer be?

•     The history of what worked, and what didn’t

What to do now to create a solution for then…

•     Responsible Transition

•     The drive for multiple party collaborations (resin producers, equipment vendors, nonwoven fabric producers, brand owners and regional/country level legislators)


» DeeAnn Nelson, Ph.D.

Development Program Manager, Avgol Nonwovens


•     20+ years in the Nonwovens industry

•     Avgol 7+ years as part of the global R&D group

•     Broad experience in polymers and nonwovens: hygiene, filtration, industrial applications

•     Key roles in Product Development, Program Management, Team Leadership

•     Inventor on over 30 patented concepts

•     Member of Executive Committee - NWI

BS – ChE from Virginia Polytechnic Institute and State University (Virginia Tech)

PhD – ChE from Georgia Institute of Technology (Georgia Tech)