Skip to main content
NOVEMBER 17 - 19, 2020
#hygienix20 @HygienixNow
Tuesday, November 17
2:00 pm - 3:45 pm

Navigating Sustainability Label Claims to Set your Brand or Business Apart

Navigating sustainability label claims and certification can be challenging even for those who have years of experience operating in this space. With a preponderance of confusing claims in the market, this session will create a framework for helping attendees understand the meaning, or lack thereof, of a variety of sustainability label claims and certifications, upcoming trends that may influence claims in the future, and the do’s and don’ts to ensure you are successfully building brand integrity and setting your business apart especially in a COVID-19 and post-COVID world where trust and safety will be paramount.

The audience will walk away from this session learning about, all in relation to the nonwoven’s industry:

•     Background and history on the use of sustainability label claims

•     Understanding of what constitutes a legitimate vs. illegitimate claim

•     Sustainability trends that will influence claim value including:

o     Regulations

o     Consumer behavior

o     Public reporting and disclosure

•     The value of independent third-party verification and certification

•     How to set your brand/business apart with honest, trustworthy, and verifiable claims and certifications, especially in a COVID and post-COVID world


» Jeff Wilson

Sr. Business Development Manager, NSF International


Jeff is Sr. Business Development Manager at NSF International, a leading U.S. based 501 (c) (3) non-profit based in Ann Arbor, MI. Through an extensive global operation, NSF’s mission is to deliver public health and safety-based risk management solutions while serving the interests of all stakeholders, including the public, the business community and government agencies. The Sustainability Division at NSF includes an extensive and growing body of standards and protocols for numerous products and industries and across complex supply networks, as well as testing, auditing, certification, and validation services.

Jeff previously was Director of Business Value Strategy and Development at Textile Exchange for 3 years where he was responsible for membership retention, engagement and growth, along with building and implementing TE’s Supply Network platform. Prior to that he was Vice President of Sustainability at Quiksilver, Inc., responsible for all Sustainability initiatives globally, including owned operations and its product lifecycle footprint, as well as the company’s Quiksilver Foundation philanthropic arm.

Jeff received a Master of Business Administration in Marketing and Strategic Planning from the University of Southern California and a Bachelor of Arts in Environmental Studies from the University of California Santa Barbara.

Jeff has been and continues to be active in various volunteer activities related to the environment and is currently on the Board of Directors for the Earth’s Ocean Foundation.