Wednesday, November 18
2:00 pm - 4:05 pm
Consumer Feedback – Analyzing Amazon Reviews and other Market Research Tools
Gain insight into the consumer feedback of various popular brands as obtained through review mining of public sources. Understand what the main concerns of consumers are and how prevalent each concern is across different brands.
Are you using the proper tools to validate product design changes? Explore the different market research tools and why it is so important to understand your market and its response to new products before acting on global market trends. Through Diaper Testing International, Consulting firm Richer Investment has been providing laboratory performance tests along with technical support for more than 10 years now. Complimenting lab data with user tests and correlating feedback with product design is now more important than ever as brands seek to gain competitive advantage through raw material differentiation as well as aesthetics and brand values.
» Irene Richer
Marketing Analyst & Partner, Richer Investment / Diaper Testing International
BIOGRAPHYIrene is a Marketing Analyst and Partner at Diaper Testing International, a consulting firm for the absorbent hygiene industry with clients from all across the world.
Holding a BA degree from The San Francisco Art Institute, Irene merges her knowledge in marketing, design, and social media analysis with that of the absorbent hygiene industry. Helping her team and clients by incorporating her background to better understand marketing trends and consumer habits.