2:30 pm - 4:30 pm
Market Trends & Industry Statistics
Health, Wellness, Ethical Living: Natural and Sustainable in Global Disposable Hygiene Retail
Increased focus on health, wellness, ingredients, and sustainability will be shaping the disposable hygiene marketplace in the coming years. Consumer scrutiny, government and NGOs pressure in developed and increasingly developing markets, and corporate changes have been gaining further traction in the marketplace. Subsequently, products positioned as “natural” and sustainable continue to gain traction within the overall global disposable hygiene retail.
Euromonitor International presentation will discuss the following points:
1) Green/ethical living global megatrend, including the evolution of consumer attitudes towards health and environment as well as natural products definition (from consumer perspective) and key attributes as revealed in Euromonitor global consumer surveys;
2) Since consumer preferences and attitudes can vary significantly across markets, Euromonitor presentation will contrast a number of key global hygiene markets. Understanding the differences in consumer perceptions helps to better position products and brands for success;
3) Opportunities and risks in disposable hygiene products positioned as “natural”. Home as Health Hub - where do natural hygiene products fit in?