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NOVEMBER 11 - 14, 2019
Hyatt Regency Houston
Houston, Texas, USA
#hygienix19 @HygienixNow
NOVEMBER 11 - 14, 2019
Hyatt Regency Houston
Houston, Texas, USA
NOVEMBER 11 - 14, 2019
Hyatt Regency Houston
Houston, Texas, USA
Wednesday, November 13
2:30 pm - 4:30 pm

Market Trends & Industry Statistics

Health, Wellness, Ethical Living: Natural and Sustainable in Global Disposable Hygiene Retail

Increased focus on health, wellness, ingredients, and sustainability will be shaping the disposable hygiene marketplace in the coming years. Consumer scrutiny, government and NGOs pressure in developed and increasingly developing markets, and corporate changes have been gaining further traction in the marketplace. Subsequently, products positioned as “natural” and sustainable continue to gain traction within the overall global disposable hygiene retail.

Euromonitor International presentation will discuss the following points:

1)     Green/ethical living global megatrend, including the evolution of consumer attitudes towards health and environment as well as natural products definition (from consumer perspective) and key attributes as revealed in Euromonitor global consumer surveys;

2)     Since consumer preferences and attitudes can vary significantly across markets, Euromonitor presentation will contrast a number of key global hygiene markets. Understanding the differences in consumer perceptions helps to better position products and brands for success;

3)     Opportunities and risks in disposable hygiene products positioned as “natural”. Home as Health Hub - where do natural hygiene products fit in?              


» Svetlana Uduslivaia

Head of Home & Tech - Americas , Euromonitor International


Svetlana Uduslivaia is a Head of Research at Euromonitor International. Svetlana is based in Euromonitor’s Chicago office. In her role, Svetlana manages the work of research analysts working in broader Home & Technology group in Chicago and provides research, client and editorial support for the group’s activities in the Americas. Additionally, Svetlana provides expertise, analysis, and client support specifically for tissue and disposable hygiene industry globally.

Svetlana regularly speaks at key international events globally and works with the key global industry publications.

Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.

Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.