Tuesday, November 12
2:30 pm - 4:30 pm
2:30 pm - 4:30 pm
Game Changes in Fem Care
From Shameful to Chic: How Period Products Moved Out of the Cabinet and onto the Bathroom Shelfie
In the past few years we’ve seen a seismic shift in openness about period products.
Alongside this, consumers are increasingly concerned with what goes into each product they use, how it was made and what its branding says about them. Are we now entering a new age in which period products are becoming not just accepted, but as coveted and defining as beauty products?
This presentation will discuss the important time that we are now in – and how it will continue to evolve.
- How are the period products of today becoming the beauty products of tomorrow?
- Why now? What is influencing these changes? How widespread is it?
- How can brands and marketers be a part of this change and not be left behind?
- How do start-ups play a role and what strategies are working to meaningfully connect with consumers?