2:30 pm - 4:30 pm
Game Changes in Fem Care
We're in a Period of Change.
47% of Millennial women are either considering or currently using reusable period products, which begs the question: is this the generation that will trash tampons and pads for good? The answer lies partially in the notion of “trashing” anything. Reusable period products offer a very real “get out of guilt free” card when it comes to the environment. And Americans (especially Millennials) are increasingly concerned about waste and its impacts on the planet. They’re also concerned about their health, they’re looking for ways to save money — and they’re unwilling to trade off performance. Reusable products offer a way to check all of those boxes — and that may be enough to overcome the tradeoff of convenience or the “ick factor.” Suzanne Shelton, CEO of Shelton Group, the nation’s leading marketing communications firm focused exclusively in the sustainability space, will dig into her firm’s latest polling of Americans on this issue, and share insights and ideas for the industry.