Period Products—The New, the Old, and the Old-New
Wednesday, October 25th, 11 am EDT
Heidi Beatty, CEO, Crown Abbey, LLC
This webinar will be a deep dive into Period Products, looking at the technologies as well as the change in attitudes that have driven the industry, to enable us develop better products for the future.
Looking at this fascinating category from the eyes of Product Development, what can the past teach us about the future? Traditionally, it was challenging to innovate in a ‘silent’ category, when no one wanted to talk about period products.
For the future, how can the latest fibers, formats and consumer trends all fit together to build a Product Roadmap for your brand?
Which products being used today are an echo from previous generations? …what we refer to as the “Old-New.”
Have we done enough to break down the taboos around Periods, and what more can we do?
- Innovating in this changing category
- Are companies doing enough to break the Historical Taboos around Periods?
- Using past information to drive new Period Product launches for the future
Industry Expert: Heidi Beatty
Heidi Beatty has a successful track record as an Innovator and project manager. Over her 20+ year career, Heidi has launched products for some of the world’s leading brands as well as for some of the most entrepreneurial start-ups. As CEO of Crown Abbey, Heidi and her team helps a global client base across consumer, health care and nutritional categories to identify and commercialize new technologies.
After gaining a bachelor's degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for over 10 years. From there, she worked at NicePak-PDI, launching many different wet wipes, into the USA market.
Heidi has worked in the USA, Germany and currently lives in the UK. She has a deep commitment to the Environment and to supporting the voice of Women, both in the work place, as well as well the products she helps develop for them.
Global Trends in Diapers, Baby Pants & Adult Underwear
Wednesday, November 8th, 11 am ET
Natalia Richer, COO, and Irene Richer, Market Analyst & Partner, Diaper Testing International SA de CV
The Diaper Testing International team will be dissecting all diaper components from major leading U.S. brands and share insights focusing on nonwoven GSM and trends, materials that contribute towards key performance metrics and overall aesthetics. In this one-hour webinar that team will share learnings between premium and value brands in the U.S., correlate to their experience with other markets and include an analysis on overnight products.
This in-depth webinar is designed for product developers, scientists, engineers, C-suite leaders, and market analysts. The registration fee is $250 for members and non-members.
Industry Experts: Natalia Richer and Irene Richer
Natalia Richer is a Global AHP Consultant and COO of Diaper Testing International. She provides technical and consulting support to converters and private label owners across the world. DTI receives requests for disposable baby diaper, adult incontinence, and period product benchmark testing and design assistance from more than 30 countries across 5 continents. Additionally, to leading the laboratory services and market research, she manages the monthly consulting retainers with various clients in the United States focusing on new product opportunities, market trends, competitor assessments and brand strategy. She holds a BA in Business Management from Corvinus University of Budapest.
Irene Richer is a Marketing Analyst and Partner at Diaper Testing International, a consulting firm for the absorbent hygiene industry with clients from all across the world. Holding a BA degree from The San Francisco Art Institute, Irene merges her knowledge in marketing, design, and social media analysis with that of the absorbent hygiene industry. Helping her team and clients by incorporating her background to better understand marketing trends and consumer habits.