Words Matter! Shaping Consumer and Industry Thoughts
Wednesday, November 15
2:00 pm - 3:00 pm
Wednesday, November 15
2:00 pm - 3:00 pm
Wellness and Natural Materials
Consumers are increasingly attracted to absorbent hygiene products made with natural materials when they are seeking wellness benefits, especially skin health. “Good for the planet” product selection is reinforced by “good for the user.” Hygiene leaders as well as new market entrants are linking wellness claims to differentiate their specific natural materials selected for hygiene products. This presentation will review current hygiene products and their emphasis on wellness benefits, such as skin health and comfort, and how effectively these benefits are associated with and attributable to natural materials.
» Pricie Hanna
Managing Partner, Price Hanna Consultants LLC
BIOGRAPHY
Pricie Hanna is a founding partner of Price Hanna Consultants, a management and technical firm established in 2011 which specializes in nonwovens, hygiene absorbent products, disposable wipes, key raw materials and related fields. Her expertise ranges from end product market trends to the demand and technical requirements for the raw materials, such as resins, fiber, fluff pulp, airlaid and cover stock nonwovens, film, superabsorbent materials, adhesives and elastics, used to make these products.For twenty-three years, Mrs. Hanna was Vice President of John R. Starr, Inc., and led the firm's consulting practice in hygiene absorbent products and nonwoven wipes. Prior to joining John R. Starr, Inc., Mrs. Hanna was Vice President – Finance, Planning and Administration for the Scott Nonwovens Division of Scott Paper Company. During sixteen years with Scott Paper, Mrs. Hanna held various corporate positions including Vice President – Corporate Planning; Vice President – Corporate Financial Services and Assistant Treasurer. Before joining Scott Paper, Mrs. Hanna was a corporate lending officer of Citibank in New York City. Mrs. Hanna received an A.B. degree from the University of Pennsylvania and completed the Executive Education Program in Corporate Financial Management at the Harvard Graduate School of Business.
