Wednesday, November 17
8:30 am - 10:20 am
Direct-to-Consumer Winners, Losers & Insights
The tide of direct-to-consumer brands capturing consumer value in new and creative ways has expanded to reach all three product categories of the absorbent hygiene products industry. Major brands and manufacturers have responded with new consumer offerings that correspond with the winning strategies of these smaller brands. Surveying the direct-to-consumer landscape, we analyze past winners and losers and future keys to success at the levels of product design, supply chain management, marketing and distribution.
» Pricie Hanna
Managing Partner, Price Hanna Consultants LLC
BIOGRAPHYPricie Hanna is a founding partner of Price Hanna Consultants, a management and technical firm established in 2011 which specializes in nonwovens, hygiene absorbent products, disposable wipes, key raw materials and related fields. Her expertise ranges from end product market trends to the demand and technical requirements for the raw materials, such as resins, fiber, fluff pulp, airlaid and cover stock nonwovens, film, superabsorbent materials, adhesives and elastics, used to make these products.