Monday, November 18
1:15 pm - 3:15 pm
HYGIENIX™ PRE-CONFERENCE WORKSHOP: Innovations in Menstrual Care
This workshop will be a deep dive into Period Products, looking at the technologies as well as the change in attitudes that have driven the industry, to enable us develop better products for the future.
Looking at this fascinating category from the eyes of Product Development, what can the past teach us about the future? Traditionally, it was challenging to innovate in a ‘silent’ category, when no one wanted to talk about period products.
For the future, how can the latest fibers, formats and consumer trends all fit together to build a Product Roadmap for your brand?
Which products being used today are an echo from previous generations? …what we refer to as the “Old-New.”
Have we done enough to break down the taboos around Periods, and what more can we do?
- Innovating in this changing category
- Are companies doing enough to break the Historical Taboos around Periods?
- Using past information to drive new Period Product launches for the future
Separate Fee Required
» Heidi Beatty
Chief Executive Officer, Crown Abbey, LLC
BIOGRAPHY
Heidi Beatty has a successful track record as an Innovator and project manager. Over her 20+ year career, Heidi has launched products for some of the world’s leading brands as well as for some of the most entrepreneurial start-ups. As CEO of Crown Abbey, Heidi and her team helps a global client base across consumer, health care and nutritional categories to identify and commercialize new technologies.After gaining a bachelor’s degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for over 10 years. From there, she worked at NicePak-PDI, launching many different wet wipes, into the USA market.
Heidi has worked in the USA, Germany and currently lives in the UK. She has a deep commitment to the Environment and to supporting the voice of Women, both in the work place, as well as well the products she helps develop for them.
