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NOVEMBER 16 - 19, 2020
The Roosevelt New Orleans
New Orleans, LA, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
Tuesday, November 12
2:30 pm - 4:30 pm

Game Changes in Fem Care

From Shameful to Chic: How Period Products Moved Out of the Cabinet and onto the Bathroom Shelfie

In the past few years we’ve seen a seismic shift in openness about period products.

Alongside this, consumers are increasingly concerned with what goes into each product they use, how it was made and what its branding says about them. Are we now entering a new age in which period products are becoming not just accepted, but as coveted and defining as beauty products?

This presentation will discuss the important time that we are now in – and how it will continue to evolve.

- How are the period products of today becoming the beauty products of tomorrow?

- Why now? What is influencing these changes? How widespread is it?

- How can brands and marketers be a part of this change and not be left behind?

- How do start-ups play a role and what strategies are working to meaningfully connect with consumers?


» Thang Vo-Ta

CEO & Co-Founder, Callaly


Thang co-founded Callaly with leading UK gynaecologist Dr Alex Hooi, who invented the company’s first product, the Tampliner®, after decades listening to women talk about their frustration with the choice of femcare products available. He has helped secure global patents for Callaly’s various innovations, and now manages the Callaly team and its strategic direction, including its commitment to the environment, people and communities as a certified B-Corp.

Thang is a former private equity professional in the New York and London offices of Goldman Sachs, where he helped manage the firm's venture capital investments, regularly supporting entrepreneurs to execute their strategic plans. He has a Bachelor of Science degree from MIT.