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NOVEMBER 13-16, 2023
New Orleans, LA
The Roosevelt New Orleans Hotel
Consumer Understanding - Who Are These People?
Wednesday, November 16
2:00 pm - 3:30 pm

Disposables vs. Reusables? Reframing the Debate for Consumers of Hygiene Products

The absorbent hygiene products industry has a long history of listening and responding to the needs and concerns of consumers relating to performance, safety, and environmental impact. The recent demand for reusable hygiene products stems from broad consumer desires to not contribute further to environmental crises related to post-consumer waste. The disposable-vs.-reusable dichotomy, however, has become passe and unhelpful to consumers and industry alike. The AHPs industry is taking greater responsibility for what happens to single-use products’ end-of-life. How far does the industry still have to go to satisfy consumers? When will “disposable” be truly replaced by terms such as “circular” and “compostable?” Recent examples are analyzed to show why “compostable”, “recyclable”, “hybrid” and, yes, “reusable” products must all be a part of the future for hygiene products in the baby, period, and incontinence care product categories. 


» Colin Hanna

Director Of Research, Price Hanna Consultants LLC


Colin Alexander Hanna is Director of Research for Price Hanna Consultants. Mr. Hanna brings research and analytical techniques developed from his MBA (University of Washington) and MSS (Master in Social Services – Bryn Mawr College) degrees combined with strategic insight and perspective gained from professional experience spanning multiple industries. Prior to joining Price Hanna Consultants in 2017, Mr. Hanna worked as an individual consultant for clients in the energy, global health, social services and consumer goods industries. Mr. Hanna also has prior experience working as a liaison between retailers and commercial real estate developers; first as a project manager for a major commercial real estate developer, then as a process improvement expert for one of the nation’s largest recreational equipment retailers.