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NOVEMBER 16 - 19, 2020
The Roosevelt New Orleans
New Orleans, LA, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
Wednesday, November 13
9:00 am - 10:30 am

Issue: Unwanted Chemicals in AHPs

International Reports Impacting Policy and Perception in U.S. Baby and Femcare Markets

A flurry of attacks this past year on the safety of absorbent hygiene products is impacting the markets in both Europe and the United States. The Center for Baby and Adult Hygiene Products (BAHP), the trade association representing the North American absorbent hygiene products industry, will provide an overview of how these international reports, such as the French Agency for Food, Environmental and Occupational Health & Safety (ANSES), are specifically affecting the diaper and feminine menstrual products markets in the United States. Most of these reports have focused on substances used in the manufacturing process of these products and transparency surrounding those ingredients. As a result, the industry has experienced a change in U.S. policy and markets. Consumers’ desires for safer and more sustainable products have resulted in policy initiatives aimed at increasing the transparency of how and with what these products are made. This discussion will examine how these programs have changed the landscape of the U.S. market and the overall conversation within the value chain.         


» Jane Wishneff

Executive Director, BAHP


Jane Wishneff currently serves as the Executive Director for The Center for Baby and Adult Hygiene Products (BAHP), which represents the personal absorbent hygiene products industry in North America. In this role, Jane leads all strategic efforts to enhance the visibility and credibility of the organization through legislative and regulatory advocacy, consumer education and member support. In addition to BAHP, Jane also serves as the Executive Director for the Institute for Polyacrylate Absorbents.

Jane formerly served as Vice President and Counsel, Government Affairs for the International Fragrance Association North America. While at IFRANA, Jane spearheaded all legislative and regulatory activities on behalf of the global fragrance industry in the United States and Canada. As the association’s policy lead, Jane worked collaboratively with lawmakers, regulators, retailers, allied trade associations and NGOs to advance the interests of the membership.

Throughout her time at IFRANA, she served as the primary staff liaison for several key association committees, including the Value Chain & Sustainability Committee, Membership Committee, Government Relations Committee, Scientific Affairs Committee, the International Trade and Transportation Committee, the Occupational, Safety, Health & Environmental Committee, as well as the association’s Political Action Committee.

Before joining IFRA North America, Jane was Regulatory Counsel and Director, International Affairs for the Consumer Specialty Products Association (CSPA) where she led the association’s efforts on issues such as chemical management policy, ingredient communications and consumer product safety. She served as the staff liaison for CSPA’s chemical management policy team, regulatory government affairs advisory committee and cleaning products division. Before joining CSPA, she was Attorney and Council Director for the Manufacturers Alliance.

Jane received her law degree from George Mason University School of Law in Arlington, VA, and is licensed to practice law in the District of Columbia and Virginia. She holds a bachelor of arts in political science from Northeastern University. Jane resides in Arlington, VA, with her husband and three daughters.