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NOVEMBER 15 - 18, 2021
The Westin Kierland
Scottsdale, AZ
Fem Care: Challenge to the Status Quo I
Wednesday, November 17
2:00 pm - 3:15 pm

An Overview of Regulatory & Legislative Trends Affecting AHP’s in the United States

The personal absorbent hygiene industry in North America is facing significant challenges in the areas of labeling, disposal, trace contaminants and other policy proposals that would undoubtedly affect your business and supply chain. In this presentation, hear more about the new labeling requirements for period products and how industry is working together to avoid a patchwork of state laws mandating ingredient and warning labels. Additionally, this presentation will address other government and NGO led initiatives focused on both baby diapers and adult incontinence products and how the industry is managing these threats to ensure the ability for continued innovation for the AHP industry.   


» Jane Wishneff

Executive Director, BAHP


Jane Wishneff currently serves as the Executive Director for The Center for Baby and Adult Hygiene Products (BAHP), which represents the personal absorbent hygiene products industry in North America. In this role, Jane leads all strategic efforts to enhance the visibility and credibility of the organization through legislative and regulatory advocacy, consumer education and member support. In addition to BAHP, Jane also serves as the Executive Director for the Institute for Polyacrylate Absorbents.

Jane formerly served as Vice President and Counsel, Government Affairs for the International Fragrance Association North America. While at IFRANA, Jane spearheaded all legislative and regulatory activities on behalf of the global fragrance industry in the United States and Canada. As the association’s policy lead, Jane worked collaboratively with lawmakers, regulators, retailers, allied trade associations and NGOs to advance the interests of the membership.

Throughout her time at IFRANA, she served as the primary staff liaison for several key association committees, including the Value Chain & Sustainability Committee, Membership Committee, Government Relations Committee, Scientific Affairs Committee, the International Trade and Transportation Committee, the Occupational, Safety, Health & Environmental Committee, as well as the association’s Political Action Committee.

Before joining IFRA North America, Jane was Regulatory Counsel and Director, International Affairs for the Consumer Specialty Products Association (CSPA) where she led the association’s efforts on issues such as chemical management policy, ingredient communications and consumer product safety. She served as the staff liaison for CSPA’s chemical management policy team, regulatory government affairs advisory committee and cleaning products division. Before joining CSPA, she was Attorney and Council Director for the Manufacturers Alliance.

Jane received her law degree from George Mason University School of Law in Arlington, VA, and is licensed to practice law in the District of Columbia and Virginia. She holds a bachelor of arts in political science from Northeastern University. Jane resides in Arlington, VA, with her husband and three daughters.