2:30 pm - 4:30 pm
Game Changes in Fem Care
From Shameful to Chic: How Period Products Moved Out of the Cabinet and onto the Bathroom Shelfie
In the past few years we’ve seen a seismic shift in openness about period products.
This presentation will discuss the important time that we are now in – and how it will continue to evolve.
- How are the period products of today becoming the beauty products of tomorrow?
- Why now? What is influencing these changes? How widespread is it?
- How can brands and marketers be a part of this change and not be left behind?
- How do start-ups play a role and what strategies are working to meaningfully connect with consumers?
» Ewa Radziwon
Head of Product, Callaly
BIOGRAPHYAs the first employee of British femcare startup Callaly, Ewa has been instrumental in the evolution of the tampliner®, Callaly's globally patented invention. Initially brought in to build the first prototype, she has developed the tampliner from hand-stitched sample to fully manufactured product.
Having previously trained as a garment technologist at London College of Fashion, Ewa has a unique appreciation of comfort and materials, as well as high standards and painstaking attention to detail.
Thanks to Ewa’s dedication, the tampliner® has launched in the UK, been described as “life-changing” by customers, and won two industry innovation awards at Hygienix 2018 and IDEA 2019.