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NOVEMBER 16 - 19, 2020
The Roosevelt New Orleans
New Orleans, LA, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
NOVEMBER 16 - 19, 2020
Hyatt Regency Houston
Houston, Texas, USA
Tuesday, November 12
2:30 pm - 4:30 pm

Game Changes in Fem Care

From Shameful to Chic: How Period Products Moved Out of the Cabinet and onto the Bathroom Shelfie

In the past few years we’ve seen a seismic shift in openness about period products. 

Alongside this, consumers are increasingly concerned with what goes into each product they use, how it was made and what its branding says about them. Are we now entering a new age in which period products are becoming not just accepted, but as coveted and defining as beauty products?

This presentation will discuss the important time that we are now in – and how it will continue to evolve.

- How are the period products of today becoming the beauty products of tomorrow?

- Why now? What is influencing these changes? How widespread is it?

- How can brands and marketers be a part of this change and not be left behind?

- How do start-ups play a role and what strategies are working to meaningfully connect with consumers?


» Ewa Radziwon

Head of Product, Callaly


As the first employee of British femcare startup Callaly, Ewa has been instrumental in the evolution of the tampliner®, Callaly's globally patented invention. Initially brought in to build the first prototype, she has developed the tampliner from hand-stitched sample to fully manufactured product.

Having previously trained as a garment technologist at London College of Fashion, Ewa has a unique appreciation of comfort and materials, as well as high standards and painstaking attention to detail.

Thanks to Ewa’s dedication, the tampliner® has launched in the UK, been described as “life-changing” by customers, and won two industry innovation awards at Hygienix 2018 and IDEA 2019.