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NOVEMBER 13-16, 2023
New Orleans, LA
The Roosevelt New Orleans Hotel
Sustainable & Improved AHP Inputs
Thursday, November 17
9:00 am - 11:30 am

Bast Fibre Use in Hygienic Applications: Opportunities and Challenges

The Hygiene market is under pressure to reduce its plastic consumption and utilize natural fibres. Annually renewable agricultural crops are a fantastic resource but are they acceptable for hygiene products?

Jason Finnis will share insights into the challenges and opportunities bast fibres have in the hygienic market. From sourcing and cleaning an agricultural residue fibre to ensuring compliance with industry standard microbial levels to conversion on spunlace, wetlaid, needlepunched, and airlaid platforms, Jason will highlight areas in which bast fibres can shine.

Highlights include:

•     Performance enhanced; 100% natural fibres designed to meet the exacting standards of the nonwoven industry

•     Beyond sustainability; moisture management, haptic qualities, and strength

•     Bast Fibre supply chain and fibre validation through pilot trials and commercial production runs

•     Bast Fibres suitability for a range of nonwoven substrates – from industrial to personal care


» Jason Finnis

Executive Vice President & Chief Innovation Officer, Bast Fibre Technologies, Inc.


Jason Finnis is a 30-year veteran of the hemp and natural fibre industries with hands-on experience in all aspects of the value chain. He has a strong background in fibre innovation and is adept at developing intellectual property that leverages the inherent qualities of bast fibres and brings performance and sustainability to the nonwoven and textile industries. Current Board member of the Canadian Hemp Trade Alliance.