2:00 pm - 3:30 pm
Innovative Developments & Intellectual Property
Consumer Feedback – Analyzing Amazon Reviews and other Market Research Tools
Gain insight into the consumer feedback of various popular brands as obtained through review mining of public sources. Understand what the main concerns of consumers are and how prevalent each concern is across different brands.
Are you using the proper tools to validate product design changes? Explore the different market research tools and why it is so important to understand your market and its response to new products before acting on global market trends. Through Diaper Testing International, Consulting firm Richer Investment has been providing laboratory performance tests along with technical support for more than 10 years now. Complimenting lab data with user tests and correlating feedback with product design is now more important than ever as brands seek to gain competitive advantage through raw material differentiation as well as aesthetics and brand values.
» Natalia Richer
COO, Diaper Testing International
BIOGRAPHYAs a Global AHP Consultant and COO of Diaper Testing International, Natalia provides technical and consulting support to converters and private label owners across the world. DTI receives requests for disposable baby diaper, adult incontinence, and period product benchmark testing and design assistance from more than 30 countries across 5 continents. Additionally, to leading the laboratory services and market research, Natalia manages the monthly consulting retainers with various clients in the United States focusing on new product opportunities, market trends, competitor assessments and brand strategy. She holds a BA in Business Management from Corvinus University of Budapest.