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ALL VIRTUAL
NOVEMBER 17 - 19, 2020
#hygienix20 @HygienixNow
2020 HYGIENIX Innovation Award™ Presentations
Wednesday, November 18
11:45 am - 12:15 pm

MDP - Male Drip Protection

 There exists today over ten million men in the U.S. that are coping with some form of bladder leakage. To date, men have not had a variety of product choices available to them, largely because the nonwoven hygiene industry has traditionally placed more focus on the feminine hygiene market. For men experiencing light incontinence and bladder leakage, the choices for products available in the market are predominately guards, shields and briefs, all of which can be ineffective, uncomfortable, and not very discreet, particularly for someone only experiencing drips and dribbles.

Over the past four years, Dermasteel Ltd. has worked with urologists, engineers and consumers to develop a revolutionary, disruptive product for men coping with light urinary incontinence. In working with prostate support groups and directly engaging with guys who are managing light incontinence, we consistently heard the same comments and feedback: men want a discreet solution for light incontinence which is comfortable, discreet, and more tailored to the male anatomy. For guys who only experience drips and dribbles or bladder leakage, bulky guards, shields and briefs are simply more than they need. Unfortunately, there have not been any viable alternative solutions that actually performed adequately…until now.

After testing different product designs with hundreds of men coping with bladder leakage, it became obvious that men consistently were asking for a product that allows for freedom of movement without worrying about leakage, is invisibly discreet so no one knows you’re wearing it, and is form-fitting and tailored to a man’s anatomy. Our new product, MDP, delivers exactly what men are looking for, and provides a new freedom only found when the worry over bladder leakage is eliminated.

By utilizing nonwoven and absorbent core materials, and configuring them in a brand new, patented and patent-pending proprietary design, MDP has created a product configuration which is comfortably worn directly on the male anatomy. The resulting efficacy of MDP is unparalleled amongst products currently available to men and produces a secure and effective containment of drips and dribbles. MDP provides unparalleled containment of urine, resulting in the least amount of skin exposure to urine of any nonwoven hygiene product for men currently available. And the best feature of MDP…it’s so comfortable, many guys have reported that they forget they’re even wearing it.

Heyman

» Ian Heyman

Chief Executive Officer, Dermasteel, Ltd.

BIOGRAPHY

Ian Heyman has over twenty-two years of legal experience representing businesses large and small, ranging from start-ups to corporations with revenue in excess of $100 million dollars per year. When Ian’s father began suffering from light urinary incontinence Ian found that there were not any products available to serve his dad’s need for light drips and dribbles protection. Recognizing the need for products that fit securely but do not inhibit a man’s comfort and freedom, Ian immersed himself into the world on nonwoven technology, and began attending nonwoven industry seminars and classes in order to learn how such incontinence products were made.

After several trial and error attempts to create the ideal product for men coping with light bladder leakage, Ian engaged engineers, consultants and organized a team of professionals dedicated to solving the problems Ian’s dad faced. After obtaining his first U.S. Patent for his invention, Ian’s company, Dermasteel Ltd., has launched its first product, MDP, in July of 2020. MDP provides the first truly anatomically conforming, self-adhering solution ever created for men with light bladder leakage. Having assisted clients for decades in forming companies and scaling them nationally, Ian’s company, Dermasteel, Ltd., intends to revolutionize the way guys get back to being guys, helping them manage light urinary incontinence and enabling men to once again, live life without limits imposed by bladder leakage.

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