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NOVEMBER 15 - 18, 2021
The Westin Kierland
Scottsdale, AZ
Haptics: Four Approaches to Assessing Feel
Tuesday, November 16
11:00 am - 11:40 am

Delivering products that feel to the touch just the way consumers like them requires all points in the products’ supply chains to use objective data and analysis methods that conform to human tactile perception and preference.

Experts from SynTouch Inc., Emtec Electronic GmbH, Hohenstein and The Nonwovens Institute at North Carolina State University, all leaders in haptics assessments, will briefly present the application scope and use of their solutions, and provide ample time for moderator and audience questions.


» Ben Mead

Managing Director, Hohenstein Institute America, Inc.


Ben Mead serves as the Managing Director of Hohenstein Institute America. In this role, he serves as the company’s liaison with government agencies, industry collaborations and trade associations. He also oversees OEKO-TEX® responsibilities for the U.S. Prior to joining Hohenstein in 2014, Ben consulted with various brands and industry associations, including Textile Exchange and AFIRM. In those roles, Ben established partnerships with industry leaders and experts to increase industry engagement in green chemistry and sustainable textile processing. While working for Nike, Ben helped develop a restricted substances program and was involved in the implementation of sustainable materials and water programs. Ben holds degrees in Chemistry and Textile Chemistry from North Carolina State University and a certificate in Green Chemistry from the University of Washington.