Wednesday, November 17
3:45 pm - 4:35 pm
Bleed Another Day: Megatrends from the World of Menstrual Health
The rise in feminist and gender equality advocacy is having disruptive affects on consumer behavior related to menstrual health and hygiene needs. Consequently, this has real-world concerns for how businesses design and market products toward female customers.
With an estimated 2 billion women reaching reproductive age by 2025 and an estimated 300 million+ people menstruating daily, there are incredible market opportunities to more strategically tap across women’s lifecycles. Increased education levels and a growing middle class in many low- and middle-income countries across sub-Saharan Africa and Asia pose exciting opportunities for companies, but only if the changing behaviors and realities of women and girls* experiences are to be truly understood.
In this session, Danielle will share a few of the emerging trends in menstrual education, self-care and product choice. She will provide exclusive insight into the health, social and environmental megatrends that are impacting how individuals consume, what governments regulate and what businesses can market. Moving beyond just the bleeding days, this session will explore the diverse opportunities that exist within the menstrual health space and across the menstrual cycle, focusing on what’s new, what’s coming and what is needed - and desired - to meet global menstrual health needs.
*Not all people who menstruate identify as women or girls, and not all women or girls menstruate
» Danielle Keiser
Managing Partner, Menstrual Health Hub gUG
BIOGRAPHYDanielle I. Keiser is the Executive Director and Founder of Menstrual Health Hub and Managing Partner at Madamí, a consulting agency focused on gender and female health innovation. Danielle is a bridge-builder who specializes in driving collective impact in the menstrual health world: working to bring together, engage and impact the broader female health global community. Prior to starting MH Hub, Danielle helped launch and grow Menstrual Hygiene Day (28 May) with WASH United.
Danielle excels in facilitating global acceptance of menstruation as foundational to the entire female life-cycle (in both the public and private sector). To this end, she recently helped lead the first cohort of the Duke-UNICEF Innovation Accelerator around menstrual health and hygiene (MHH) innovation in East Africa.
Danielle holds a BA in Politics with Sociology from the University of California, Santa Cruz (USA) and a Masters in Global Visual Communication from Jacobs University (Germany).