Tuesday, November 15
11:00 am - 12:00 pm
Millennials and Gen Z are concerned how social issues will impact them in both the short and long term – specifically given that their #1 priority at this point in their lives is family planning and child/parent care. These concerns are motivating companies to think and act differently towards their female customers and employees. With this panel, we’ll examine how social and financial drivers are impacting employees today and how these pressures are in turn influencing AHP manufacturers and the marketplace.
Tuesday, November 15
2:00 pm - 4:00 pm
The Language of Period Products: Changing the Conversation with Our Customers
Who / what / when / where / why and how are we talking about period products? Discourses around gender identity, gender dynamics, and women's rights and health are more politically charged than ever, which is why it is crucial to be speaking to customers in language that reflects who they are, where they are and what they want versus need. The global use case of period products and increase in customers seeking solutions that cater to their unique health and wellness needs across their lifecourse means moving the vernacular away from outdated classifications and reorienting ourselves towards a new paradigm of 'cycle care' and thus an updated vocabulary of terms.
» Danielle Keiser
Managing Director, Impact, Madami
BIOGRAPHY
Danielle I. Keiser is an internationally recognized menstrual health expert, advocate and consultant who has spent the last decade building and fortifying the global menstrual health sector, including authoring the official definition for menstrual health as well as bringing together the latest research, education, policies and innovation under her nonprofit advocacy organization, the Menstrual Health Hub (MH Hub). As Managing Partner at Madami, a boutique consulting agency focused on female, sexual and menstrual health innovation, Danielle consults corporates, startups, UN agencies and nonprofits on market trends and on how to develop appropriate gender-sensitive approaches to their brand marketing and communications, product development and social impact aims. Danielle has worked with J&J, Essity, ModiBodi, The Body Shop, Kohler, Flo, Duke University and a variety of UN agencies including UNICEF and UNFPA. She holds a BA in Politics from the University of California, Santa Cruz (USA) as well as a Masters in Global Visual Communication from Jacobs University (Germany).