Tuesday, November 14
10:30 am - 12:00 pm
Spiraling into Business: How a Dramatic Innovation to the Tampon Met the World’s Largest Manufacturer of Feminine Hygiene Products
How does a small California startup end up in a unique strategic partnership with one of the world’s largest tampon manufacturers? Join us for a conversation about the early days of Sequel and the years of development that ultimately led to a groundbreaking innovation partnership between Sequel co-founder and CEO, Greta Meyer, and Technical Manager of Albaad Fem, Shlomo Helvits. The conversation will start with Greta taking the audience back to her days at Stanford, the insights that led her and her cofounder to focus on redesigning the tampon, and prototyping their innovation without a large-scale machine. Shlomo will recount the first time he met the Sequel team and how their relationship transformed over the years - from concept discussion over zoom all the way to factory floor mechanical integrations and finally successfully producing the Sequel tampon at scale. The two will come together to talk about how they believe partnerships like this will drive the industry forward and bring much needed innovation to a space that is ripe for disruption.
Tuesday, November 14
3:50 pm - 4:20 pm
Sequel Spiral™ Tampon
The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023 the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.
» Greta Meyer
Co-Founder/CEO, Sequel
BIOGRAPHY
Greta Meyer is the CEO and co-founder of Sequel, a women’s health company focused on product innovation addressing unmet needs of women. The company’s first product, a redesign of the tampon the Sequel Spiral™ Tampon, is FDA cleared as a medical device. The product features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly, not leak before it’s full, and be more comfortable. Greta was recently named to the 2023 Forbes 30 Under 30 List.With a background in product development and product management, Greta is passionate about finding simple solutions to complex issues that lie at the intersection of engineering and design. She has worked in furniture engineering, AI-enabled consumer electronic devices and hardware design.
Greta studied Engineering Product Design at Stanford University, where she was awarded the highest honor in the department alongside Sequel co-founder Amanda Calabrese for their work developing a redesigned tampon. She was also a D1 lacrosse player at Stanford.
In her free time, she enjoys the outdoors via biking, hiking, camping, and enjoys creative hobbies like painting. She lives in San Francisco.
