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NOVEMBER 13-16, 2023
New Orleans, LA
The Roosevelt New Orleans Hotel
Innovating in the AHP Market: Entrepreneurs Discuss the Challenges, Biases & Taboos to Bring Innovation Into the Marketplace
Wednesday, November 16
11:00 am - 12:00 pm


Santa Cruz

» Cindy Santa Cruz

President, ParaPatch, Inc.


Cindy Santa Cruz is the Founder and CEO of Lady Patch, the only drug-free feminine patch to prevent bladder leaks and the frequent urge to urinate.

With no background in either medicine or business Cindy embarked on this crazy journey of entrepreneurship with the creation of Lady Patch - a small adhesive patch to benefit the millions of women who are secretly battling incontinence.

Embracing the highs and lows, twists and turns of being a first-time business owner, Cindy has built a trusted brand which received top honors at Procter & Gamble’s Ventures Innovation Challenge in January 2022.

Cindy is a wife and mother to three incredible girls.