Wednesday, November 20
3:30 pm - 4:30 pm
Using Nonwoven Period Care Products and an AI-backed Mobile Application to Diagnose Heavy Menstrual Bleeding
Menstrual health conditions such as endometriosis and fibroids cumulatively affect up to 1.5B women globally. A shared symptom is heavy menstrual bleeding (HMB) which significantly impacts quality of life and is the leading cause of iron-deficiency anemia. HMB is defined as >80mL per cycle, but patients struggle to identify and communicate HMB due to low health literacy and lack of measurement tools. This leads to clinicians relying on biased patient self-recall to assess the extent of bleeding. Current gold standards are inaccurate and inconvenient, and available period-tracking apps only focus on symptom tracking and negate period volume. Endometriosis and fibroids can take up to 10 years to diagnose, leading to significant suffering and reduced quality of life.
Joii Limited has developed the Joii Period Evaluation App to instantly provide users a quantitative measurement of their period volume (milliliters) and clot sizes by scanning a menstrual pad – the most commonly used period product. Users can confidently differentiate normal from abnormal bleeding and identify changes from their baseline, to improve period health literacy and seek medical attention if needed.
Joii aims to improve inclusivity by expanding our algorithm to measure blood loss from tampons and liners, eventually expanding our accessibility to multiple language and offline functionality.
» Justyna Strzeszynska
Founder & CEO, Joii Ltd.
BIOGRAPHY
Justyna (she/her) has always enjoyed research and problem-solving leading to new ventures. During her school years she operated a milk bar from her mum’s kitchen in Poland. Next, she set up the Bank for Women, dedicated to women’s finances and lastly developed a concept of a commercial brush inspired by the papillae on a cat's tongue (it’s a long story)!Justyna started her career in the fast-paced world of finance and investment - she is no stranger to founding businesses. After four years working as a financial advisor, she established Genius Ventures, an angel investment network and turned her attentions to investing in alternative energy projects.
Joii was born out of Justyna's personal frustration with the period care market. Having suffered with heavy and painful periods most of her adult life, she had been unable to find a product that met her needs and realised just how little innovation there had been in the industry. She decided to bring together her desire for better performance and the need for some honest sustainability in period care. She also established Joii Labs with the ambition to carry out research and strategize better solutions. In fact, this research resulted in multiple patent applications and a desire to bring these advancements to market. The rest, as they say, is history!
