Tuesday, November 19
11:15 am - 12:00 pm
How to Balance Consumer Perception vs Technical Data in Product Development
In today’s market, the perception of a product can often outweigh its technical merits. In her presentation, Robin Beck explores the challenges of aligning scientific innovation with consumer expectations. Drawing from her extensive experience across categories like diapers and tampons, Robin will discuss how sensory triggers—such as color, texture, and odor—can evoke emotional connections that influence purchasing decisions.
She will also present examples highlighting the balance between product performance and consumer beliefs, sharing strategies for integrating these insights into product development. Attendees will leave with actionable tips for leveraging branding, packaging, and consumer psychology to build products that resonate emotionally and functionally
» Robin Beck
CEO, Mfg2Retail Fractional
BIOGRAPHY
Robin Beck is a seasoned product development and brand strategy leader with over 20 years of experience, specializing in creating consumer-centric products across a variety of industries. With her strong technical foundation as a scientist at both Ecolab and Target, Robin has played a pivotal role in launching recognized brands such as Target's $3 billion up&up brand, Cloud Island, Kindful, and more. Her career journey has combined technical innovation with consumer-driven marketing strategies.Robin is the co-founder of Auntie, a holistic health brand dedicated to empowering women through community, education, and high-performance products. Additionally, she founded Mfg2Retail, a strategic consultancy offering expertise in product development and marketing for CPG brands. Her ability to bridge the gap between product innovation and market success has earned her accolades, including the 2019 Top Women in Store Brands Innovation Award.
