Tuesday, November 19
4:00 pm - 4:30 pm
Hazel High & Dry Briefs
Hazel’s High & Dry Briefs – the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear. Engineered with a novel, ultra-thin, highly absorbent core seamlessly integrated beneath a unique elasticated cover that moves naturally with her body, offering unparalleled comfort, discretion, and reliable protection. Purposefully developed to reduce stigma and address both physical and emotional needs, the Briefs successfully attracted many new consumers who previously opted out of the category.
» Steven Cruz
Co-Founder & CEO, Hazel
BIOGRAPHY
Steven Cruz is the CEO and co-founder of Hazel, a women’s health company focused on innovative solutions for taboo topics like bladder leakage.With over 15 years of experience building and scaling consumer brands, Steven leverages his expertise in finance and predictive modeling to drive growth and enhance customer experiences. He’s been part of founding teams that scaled companies to hundreds of millions in revenue, including leading one to a $400M exit with a Fortune 50 company. Inspired by his work in senior living, Steven founded Hazel to develop next-generation, consumer-focused products that address everyday experiences women face. This led to their hero product, the High & Dry Brief, offering comfort and confidence to manage leaks discreetly. Steven earned his BA from Fordham University, magna cum laude, and is passionate about creating innovative products that improve everyday life.