2:30 pm - 4:30 pm
Game Changes in Fem Care
We're in a Period of Change.
47% of Millennial women are either considering or currently using reusable period products, which begs the question: is this the generation that will trash tampons and pads for good? The answer lies partially in the notion of “trashing” anything. Reusable period products offer a very real “get out of guilt free” card when it comes to the environment. And Americans (especially Millennials) are increasingly concerned about waste and its impacts on the planet. They’re also concerned about their health, they’re looking for ways to save money — and they’re unwilling to trade off performance. Reusable products offer a way to check all of those boxes — and that may be enough to overcome the tradeoff of convenience or the “ick factor.” Suzanne Shelton, CEO of Shelton Group, the nation’s leading marketing communications firm focused exclusively in the sustainability space, will dig into her firm’s latest polling of Americans on this issue, and share insights and ideas for the industry.
» Suzanne Shelton
President & CEO, Shelton Group
BIOGRAPHYSuzanne Shelton is president and CEO of Shelton Group, the nation’s leading marketing communications agency focused exclusively on energy and the environment. Her vision is that every home and building in America is energy responsible and sustainability is ordinary – and she leads Shelton Group in creating a market advantage for the organizations that are creating that sustainable, responsible future. Shelton’s clients include Consumers Energy, Environmental Defense Fund, Kohler, CertainTeed Insulation and ExxonMobil Chemical.
With 25 years of experience under her belt, she’s a pro at helping her clients build brand affinity, market products and start movements. She speaks regularly at conferences, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and has been quoted in Forbes, the Los Angeles Times, The Washington Post and other top media outlets.