Skip to main content
NOVEMBER 15 - 18, 2021
The Westin Kierland
Scottsdale, AZ
AHP Market Stats, Trends & Policy Insights
Wednesday, November 17
8:30 am - 10:20 am

Understanding the State of the Nonwovens Absorbent Hygiene Market, COVID-19 Impact and Baby Boom or Bust

Brad Kalil, INDA’s Director of Market Intelligence & Economic Insights, will discuss the market changes in demand and supply as the nonwovens industry responded, and still responds, to the COVID-19 crisis. Specifically, the presentation will present a pre-pandemic view of the nonwovens markets, the current state, and a look into the future. The future outlook incorporates both demand possibilities and supply reactions, particularly, the impact of COVID-19 on absorbent hygiene product demand. Additional time will be spent discussing what some forecasted as a COVID Baby-Boom, which became the COVID Baby-Bust and what the future may hold for baby births. The presentation will highlight key findings based on market intelligence from INDA’s annual North American Nonwoven Supply Report and from Brad’s recently published North American Nonwovens Industry Outlook, 2019–2024 report.


» Brad Kalil

Director of Market Intelligence and Economic Insights, INDA


Brad Kalil, Director of Market Intelligence and Economic Insights, INDA, joined INDA in April of 2013. He is responsible for providing industry thought leadership through the gathering, analysis and dissemination of market information and industry reports for INDA. He is the author or co-author of INDA’s biennial Industry Outlook reports on North America and the Global Nonwovens Industry, in addition to authoring the annual North American Nonwovens Supply Report and quarterly Market Pulse. He has a long history in research and market analysis advising the world’s best known consumer packaged goods companies. He has had a number of market research and market analysis roles through the last 30 years. His career also includes work with RISI and he spent seven years with Weyerhaeuser in the corporate Market and Economics Research group and as the Business Intelligence Manager for the Cellulose Fibers Business.